We had such an opportunity three years ago, and now although not as great we have the chance again. We need a overhaul from top to bottom New coaching staff, new scouting system, correct view on things like dietary plans and fitness coaching. If we can get the it right this time we have the chance of being self sustaining club. Looking at models from Portuguese clubs like Porto and Benfica and you can see how it should be done. An article on Eurosport from 2013 gives Porto having a profit of £400 million €'s between 2001 and 2011. I am not saying we could get to this level but this is where we need to be heading. Where as they obviously have tapped into the South American market we should use Scandinavia as a base for trying to find the best talent and bringing them in and selling at a profit.