Implosion over ASA Ruling

[North Rd 2,860]

ASA rules in favour of Rangers FC in advertising dispute following appeal

Decision: The ASA ruled that there is no breach of advertising code

The Advertising Standards Authority (ASA) has upheld a ruling in favour of Rangers FC following an advertising dispute over whether the club should be allowed to advertise using the ‘Scotland’s most successful club’ claim.

The ASA delivered its original ruling in June this year but after an appeal by complainants, the Independent Reviewer agreed that the case should be re-opened because a “valid question mark” had been raised over the adequacy of evidence submitted by the advertiser in the original investigation.

However, following further examination, the ASA stood by its original ruling not to uphold 82 complaints that Rangers were misleading consumers by using an advertising slogan that said: “Join Scotland’s most successful club at Ibrox… still going strong… 54 titles… Rangers then… Rangers now… Rangers forever”.

In a fresh adjudication, the ASA said it was confident that consumers would understand the claim was in reference to the history of Rangers Football Club, but did accept that that the club’s history was “separate to that of Newco”.

“We consulted with UEFA, which explained that its rules allowed for the recognition of the ‘sporting integrity’ of a club’s match record, even if that club’s corporate structure had changed,” the ruling stated.

“We also consulted with the SFA, which confirmed that its definition of a football ‘club’ varied depending on context, and could sometimes refer to an entity separate from the club’s corporate owner.

“The SFA further pointed out that, following RFC’s transfer to a new corporate owner, Newco did not take a new membership of the Scottish FA but rather that previous membership was transferred across to them so they could continue as the same member of the Scottish FA.

“We considered that consumer would understand that the claim in question related to the football club rather than to its owner and operator and therefore concluded that it was not misleading for the ad to make reference to RFC’s history, which was separate to that of Newco.”

The question of whether Newco Rangers should be permitted to trade on the history of the liquidated company has been a bone of contention in Scottish football since Rangers’ financial collapse in 2012.

The Drum understands that the ASA consider the decision final.

[North Rd 2,860]

Tims in implosion over this twitter in meltdown

" ASA are Corrupt " LOL

[DAVIE8CH 296]

aw naw another decision in our favour. the tims will be going mental,could see some chairs getting it tight again.

[Hamie 4,824]

Is this them just finding out about this now?

[North Rd 2,860]

Probably Appeal The Appeal to Appeal against the decision

[johanhentze 14,057]

Get it right up them... sad, sad bastards that they are, will probably appeal it once more.

[bilko89 507]

Is this them just finding out about this now?

Think the bheasts who complained were emailed first. This is the ruling being made officially public.

[bornabear 6,197]

How many times do they have to be told, I blame their schools.

[Shetland Bear 433]

Even the language of that article is trying desperately to cling on to the lie. I would hope this is the end of this nonsense but I would highly doubt it.

[54andcounting 627]

Timmy response!!!

[govanblue 16,847]

So just to clarify - that mean that NO OTHER CLUB can publicly claim to be Scotland's most successful club, or attempt to contradict our established claim to that title, without being in breach of ASA code?

Just getting that straight.

[STEPPS BOY 73,696]

How do you like them apples Timmy..

[Bluepeter9 5,167]

'Sporting integrity' intact - I liked the use of that phrase

[Carsons Dog 9,878]

Time we all started a fund to take out prominent advertising all over the city with the fact we are the most successful in their face every day.

Who wants to coordinate it?

[RFC55 108,483]

Time we all started a fund to take out prominent advertising all over the city with the fact we are the most successful in their face every day.

Who wants to coordinate it?

I was more hoping to use that photo in the other thread Swally

[North Rd 2,860]

Time we all started a fund to take out prominent advertising all over the city with the fact we are the most successful in their face every day.

Who wants to coordinate it?

I think that Airport one really gets them going enough Swally, but yes it would be good to plaster all over Scotland's Airports, Bus and Train stations...........etc

[hammer93 15,054]

A very well worded piece from the ASA, fuck them all as THE RANGERS go from

strength to strength.

[iang2911 423]

Time we all started a fund to take out prominent advertising all over the city with the fact we are the most successful in their face every day.

Who wants to coordinate it?

Contact the SOS they could use their advertising van for some good!

[Courtyard Bear 41,357]

Oh shame wee Timmy not happy again that's Bernadette getting a sore face tonight then.

[Johnnyren 601]

ǝpɐbıɹq uǝǝɹb ǝɥʇ will be preparing a banner on this for saturdays game .............oh wait

[linfield1690 4,249]

Boom! I want billboards everywhere with this on it

[Bud72 117]

ǝpɐbıɹq uǝǝɹb ǝɥʇ will be preparing a banner on this for saturdays game .............oh wait

The banners will be on display as usual. Lawwell told them they would be re-located, but family members could sit together. Turns out they are all related.

Maguire was the first one interviewed.

[UKIP BEAR 370]

The Rangers-Scotlands most successful club.

Then Now Forever.

[Ivybank 4,557]

that ugly tim haggerty already disputing it!

[RockwellGers 14,674]

ASA rules in favour of Rangers FC in advertising dispute following appeal

Decision: The ASA ruled that there is no breach of advertising code

The Advertising Standards Authority (ASA) has upheld a ruling in favour of Rangers FC following an advertising dispute over whether the club should be allowed to advertise using the ‘Scotland’s most successful club’ claim.

The ASA delivered its original ruling in June this year but after an appeal by complainants, the Independent Reviewer agreed that the case should be re-opened because a “valid question mark” had been raised over the adequacy of evidence submitted by the advertiser in the original investigation.

However, following further examination, the ASA stood by its original ruling not to uphold 82 complaints that Rangers were misleading consumers by using an advertising slogan that said: “Join Scotland’s most successful club at Ibrox… still going strong… 54 titles… Rangers then… Rangers now… Rangers forever”.

In a fresh adjudication, the ASA said it was confident that consumers would understand the claim was in reference to the history of Rangers Football Club, but did accept that that the club’s history was “separate to that of Newco”.

“We consulted with UEFA, which explained that its rules allowed for the recognition of the ‘sporting integrity’ of a club’s match record, even if that club’s corporate structure had changed,” the ruling stated.

“We also consulted with the SFA, which confirmed that its definition of a football ‘club’ varied depending on context, and could sometimes refer to an entity separate from the club’s corporate owner.

“The SFA further pointed out that, following RFC’s transfer to a new corporate owner, Newco did not take a new membership of the Scottish FA but rather that previous membership was transferred across to them so they could continue as the same member of the Scottish FA.

“We considered that consumer would understand that the claim in question related to the football club rather than to its owner and operator and therefore concluded that it was not misleading for the ad to make reference to RFC’s history, which was separate to that of Newco.”

The question of whether Newco Rangers should be permitted to trade on the history of the liquidated company has been a bone of contention in Scottish football since Rangers’ financial collapse in 2012.

The Drum understands that the ASA consider the decision final.

Depends on the persuasion of the 'consumer'! Certain 'fans' of certain 'clubs' find it much more difficult to understand

This is pleasing reading though