Gaz52 11,837 Posted January 29, 2015 Share Posted January 29, 2015 Real Madrid are set to rename their Bernabeu stadium as part of a sponsorship deal with United Arab Emirates-based International Petroleum Investment Company (IPIC).The two parties agreed their partnership, believed to be worth up to 500 million euros to the Spanish club over a period of 20 years, in October.It includes naming rights for the Bernabeu - Real's home since 1947.The stadium also hosted the 1982 World Cup Final.The name the parties have settled on is thought to be The Abu Dhabi Santiago Bernabeu, although another possibility is The Cepsa (a subsidiary Spanish company) Santiago Bernabeu.The decision will be approved by Real Madrid president Florentino Perez, who has insisted that the stadium's heritage is honoured by retaining the words 'Santiago Bernabeu' - the club's former player, manager and president who oversaw the initial construction - in the full title.The new deal is to raise funds to renovate the stadium and increase capacity from 81,000 to 90,000.Perez secured the sponsorship in order to raise funds for the long-planned renovation of the stadium, which is expected to be completed in 2017 and will increase the capacity to around 90,000 from its current 81,000, incorporating a retractable roof along with a number of contemporary design features."I am killing myself to create the best stadium in the world," Perez said at the club's annual General Assembly in September."If you want to do it without debt, the only possibility is that we take a sponsor's name which could give us the 400 or 500 million euros the new stadium is worth."We have spoken to 10 companies to see if someone is capable of attaching their name to the Bernabeu. I have said I will do [the renovations to] the stadium and I am going to do it, but I have to overcome all the difficulties." "It's not like Britain, this is rare in Spain" - Andy West, Spanish football expert Unlike British clubs, including a sponsor in a stadium name is rare in Spain - currently the only top flight club to have done so is Espanyol - so this is a contentious issue for Real Madrid fans. Although many are opposed to the idea, there is also a general acceptance that it is a necessary move to pay for the reconstruction of the stadium, and all-powerful club president Florentino Perez generally manages to get his way. Real Madrid already have a strong presence in the UAE, with Dubai government-owned airline Emirates serving as shirt sponsor since 2013.The club also have tentative plans to open a Disneyland-style theme park in the UAE, and even removed the Christian cross from its official logo in Arabic marketing campaigns to avoid offending local sensibilitiesI hear the Celtic fans are currently preparing a statement indicating Real Madrid are a new club. Quote Link to post Share on other sites More sharing options...
the goal machine 7,794 Posted January 29, 2015 Share Posted January 29, 2015 I see they were able to get more than a pound Quote Link to post Share on other sites More sharing options...
theweebluenose 4,332 Posted January 29, 2015 Share Posted January 29, 2015 Newco Madrid. Quote Link to post Share on other sites More sharing options...
TheBluenose1972 1,405 Posted January 29, 2015 Share Posted January 29, 2015 500 million...the stuff dreams are made of. Quote Link to post Share on other sites More sharing options...
bombaybadboy08 15,660 Posted January 29, 2015 Share Posted January 29, 2015 Over 20 years?Fucksake. Quote Link to post Share on other sites More sharing options...
harlands plater 16,960 Posted January 29, 2015 Share Posted January 29, 2015 Arab money is running football these days. Quote Link to post Share on other sites More sharing options...
G.E.C. 18,717 Posted January 29, 2015 Share Posted January 29, 2015 THE Real Madrid Quote Link to post Share on other sites More sharing options...
cushynumber 25,178 Posted January 29, 2015 Share Posted January 29, 2015 Arab money is running football these days.and the western economy. Just ask the US. Quote Link to post Share on other sites More sharing options...
Gaz52 11,837 Posted January 29, 2015 Author Share Posted January 29, 2015 Pacific Shelf complain about Sevco & International Petroleum Investment Company. Quote Link to post Share on other sites More sharing options...
AlCapone 7,678 Posted January 29, 2015 Share Posted January 29, 2015 Arab money is running football these days.correct....and corrupt Russians Quote Link to post Share on other sites More sharing options...
JamieD 18,893 Posted January 29, 2015 Share Posted January 29, 2015 A fittingly tasteless move. Quote Link to post Share on other sites More sharing options...
Tontospal 1,116 Posted January 29, 2015 Share Posted January 29, 2015 This is just wrong. Money is ruining the game. Quote Link to post Share on other sites More sharing options...
GMac 1,405 Posted January 29, 2015 Share Posted January 29, 2015 Years ago West Ham toured one of the Gulf States, the country refused entry to the two Jewish players. West Ham shamefully continued the tour. Been downhill ever since. Quote Link to post Share on other sites More sharing options...
EastEnclosureBear 2,918 Posted January 31, 2015 Share Posted January 31, 2015 Abu Diaby needs a number 2 Quote Link to post Share on other sites More sharing options...
SkylineBlue 23,169 Posted January 31, 2015 Share Posted January 31, 2015 There is such a need for a cap on finance within the game. Quote Link to post Share on other sites More sharing options...
UnionMen 411 Posted January 31, 2015 Share Posted January 31, 2015 Personally i think the Arabs should invest their oil wealth into their own economies instead of playing monopoly with western sports. Quote Link to post Share on other sites More sharing options...
WadeWilson 4,670 Posted February 1, 2015 Share Posted February 1, 2015 Arab money is ruining football these days.Fixed. Quote Link to post Share on other sites More sharing options...
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