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Sky made a profit of £527 million in 6 months, where did you get this lead noose?

and paying over 5 Billion for the rights....

Sky Sports forced into making cuts after new Premier League TV rights deal

  • Sky Sports will be paying £11millon a game to broadcast games in 2016
  • Three-year deal means Sky are re-addressing their entire sports strategy
  • ‘Fit for the Future’ plan will see reduced programming support

The size of Sky Sports’ gamble in paying an astonishing £11millon a game to retain their Premier League TV rights has led to the company having to re-address their entire sports strategy. And overlord Barney Francis addressed staff this week to present his way forward - ‘Fit for the Future’ - with the station needing to make considerable changes to afford their gigantic football bill.

This will see Sky concentrate on their live rights in every sport while reducing the support programming and those leaving the network are not being automatically replaced.

Francis, who prefers to speak off the cuff, was using a prepared script on this important occasion and one department asked for a copy to show Sky personnel who missed the meeting. But he declined to issue duplicates, telling his troops he didn’t want your Sports Agenda columnist to get hold of the text - such is the paranoia in Isleworth.

Sky claim the strategy talk - rather than plain cost cutting - was preparing the station for the varied demands of a multi-platform future where a Thierry Henry video on Sky’s YouTube channel can become more important than traditional programme making.

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The viewing percentage generated in Scotland is primarily driven to watch the EPL, Providing Scottish football on Sky hardly increases the subscribers which is why it is worth buttons. Scottish chip off the shoulder

why - because its worth watching? give decent money to any league and it becomes worth watching. You have continually failed to see my point.

Chip on the shoulder? :blink:

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