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Old Firm clash to reach one of Scottish footballs biggest worldwide audiences

THE Old Firm game is expected to generate one of the largest tv audiences for Scottish football when it is beamed to 54 countries worldwide.

The semi-final is being covered in the UK by the BBC, both on tv and radio, and is expected to reach 129 million homes around the world.

It will be shown live on free-to-air television in Norway, Sweden and Moldova. Across Europe, live broadcasts will also be available in France, Italy, the Netherlands, Israel, Turkey and the Balkan states.

While many of the nations provide SPFL football highlights on a regular basis, it will be a first screening for the Scottish game this season in Turkey, Kazakhstan, Uzbekistan, Georgia, Azerbaijan, Turkmenistan, Tajikistan, Belarus, Armenia and Kyrgyzstan.

Many of the 129m homes are in the US, with Fox USA broadcasting it lives. Rogers Sportsnet will provide the same service in Canada.

Setanta Sports is beaming live coverage in Australia and beIN Sports broadcasting in the Philippines, Hong Kong, Thailand, Laos and Cambodia. beIN Sports will also make the game widely available across the Middle East and Africa.

Neil Doncaster, SPFL chief executive, said: "The interest in the Glasgow derby in particular has been extraordinary and this is reflected in the huge number of territories which will enjoy live coverage of the game, thanks to the SPFL's partnership with international broadcast rights partner, MP and Silva.

"Many of these countries and regions show highlights of Scottish football throughout the season and this is another chance for us to continue to sell the game and increase interest throughout the world. It will also provide fantastic global exposure for QTS, presenting partners for the Scottish League Cup, who we thank for their support."

Alan McLeish, managing director of Lanarkshire-based QTS, said: "I'm keen to associate the QTS brand with the best in everything we do and that is certainly the case with the two semi-finals this weekend. Dundee United and Aberdeen are brilliantly matched and the Celtic v Rangers game talks for itself.

"The media interest for both matches at home and abroad has been phenomenal and the return in our investment in terms of company profile and brand awareness means we are already considering a longer-term investment in the tournament."

Well, that was a big waste of three grand! :lol:

:mutley:

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