i said awhile ago that we could learn lots from the likes of Man City(even though i have no time for them), their youtube channel is full of great behind the scenes content, which is accessible to all. the key is striking a balance between free content and RTV myself i would not subscribe to RTV as i attend all home games and most away so i feel it isnt the best for what i want (match coverage), but the stuff on youtube the mini interviews and training stuff I like to have a look at. where as people aborad can get great coverage using RTV but then "casual" fans abroad can keep up to date through free youtube content we will never attract new support from foreign lands in the same way other British clubs do if the majority of video content is PPV.