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Clydesdale to end deal with SPL


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Clydesdale Bank's title sponsorship of the Scottish Premier League will come to a close at the end of the 2012/13 season, it has been announced.

The bank have sponsored the league since 2007, after the Bank of Scotland's deal expired. An option to extend the deal for an additional year has not been taken up.

Clydesdale Bank's original deal was worth £8 million per season to the SPL, with no figure given upon the contract's extension in 2010.

The SPL's current television deal with Sky Sports and ESPN, which is worth £13 million per season, is due to expire at the end of the current 2011/12 season. Sky and ESPN have the option to extend the deal for another two seasons at the same rate.

“The SPL and Clydesdale Bank have enjoyed an extremely successful partnership and the relationship has gone from strength to strength over the years," SPL chief executive Neil Doncaster said in a statement.

"I would like to thank the Clydesdale Bank for their support and commitment to Scottish football and look forward to working alongside the Clydesdale Bank to ensure the final 18 months of the partnership continue that great success.

“Work also now begins on seeking a new title sponsor for the foremost sporting competition in Scotland from season 2013/14.

"The Scottish Premier League has consistently demonstrated that it provides terrific value to its sponsors. I am sure that success will be important in the work we now undertake.”

Steve Reid, Retail Director of the Clydesdale Bank, added: “It has been a privilege to support Scottish football over what will be a six-year period.

"As well as supporting our national sport, we entered into the sponsorship to raise awareness of our brand and it is fair to say we will have achieved more than we could have hoped for.

“However, we believe that at the end of our current deal in 2013 the time will be right to hand the partnership over and, in making the announcement now, we are giving the SPL 18 months in which to find the league’s next sponsor.

“We remain firmly committed to the remaining period of the sponsorship and look forward to working with the SPL throughout this time.”

http://sport.stv.tv/football/scottish-premier/aberdeen/279584-clydesdale-bank-to-end-scottish-premier-league-sponsorship/

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Rangers fans in sectarian singing ... what a disgrace.

Celtic fans in "illicit" singing ... a business opportunity.

Seriously what the fuck is going on up there???????????

SPL chief executive Neil Doncaster believes recent controversies may help the league attract a new sponsor.

The Clydesdale Bank will end its sponsorship in 2013, while "illicit chanting" and late payment of player wages have created negative headlines.

However, Doncaster told BBC Scotland it "creates a real opportunity" for companies to "maximise exposure for their brands".

The SPL has begun searching for a new sponsor, he added.

The Clydesdale Bank, which has sponsored Scotland's top flight since 2007, will end its association at the end of next season.

"The SPL has consistently demonstrated that it provides terrific value to its sponsors. I am sure that success will be important in the work we now undertake," Doncaster said.

The previous sponsor, Bank of Scotland, ended a nine-year deal in 2007 to concentrate on investment of grassroots football, and Clydesdale's deal was extended in 2010.

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I think there's clearly a very high level of exposure that the league gets from those sorts of issues

SPL chief executive Neil Doncaster

The current deal is worth £8m to the SPL, which helps support community football activities across its 12 member clubs and is supplemented by media rights income.

Celtic being the subject of Uefa and SPL inquiries into chanting at the recent games against Rennes and Hibs, and Hearts players once again not receiving their wages on time, are among a number of concerning issues for the top flight.

However, Doncaster said: "I think that a number of those issues have arisen over the last couple of years and that corresponds to a time when interest in the SPL - and the number of viewers we're getting watching our games on television - is going up and up.

"So, I think there's clearly a very high level of exposure that the league gets from those sorts of issues and that clearly creates a real opportunity for any companies coming in who want to maximise the exposure for their brands."

Doncaster added: "Work also now begins on seeking a new title sponsor for the foremost sporting competition in Scotland from season 2013/14."

The SPL now has 18 months in which to find a new sponsorship deal.

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