JMac_88 310 Posted May 5, 2021 Share Posted May 5, 2021 Rangers have clinched an extended shirt sponsorship deal with 32Red ahead of their Premiership title defence and return to the Champions League next term. The new multi-year arrangement will see the partnership between Rangers and 32Red - which started seven years ago - become one of the longest-running deals in British football. As part of the contract, 32Red will continue to host their 'Team Talk' initiative that uses Rangers as a platform for supporters to share their stories and discuss their mental health. Boss Steven Gerrard took part in a Zoom call with fans last week as they spoke of their experiences during lockdown and explained how Team Talk had offered them support throughout the Covid pandemic. Gerrard said: “Rangers and 32Red have been on a long journey together and I am delighted that our winning partnership is continuing. "I was particularly heartened to hear that the vital Team Talk initiative will be continuing as a result of the new agreement. “I recently took part in a really positive session and it is abundantly clear to me how much of a support network Team Talk provides to our fans. "Today’s announcement is really positive news for everyone connected to the club.” The 32Red logo will appear on Rangers' home and away kits next season as Gerrard's side look to regain their Premiership title, with the logo of Unibet set to appear on the third kit. That brand will also be used on all kits in European competition as Rangers gear up for a crack at the Champions League qualifiers this summer following three impressive Europa League campaigns. James Bisgrove, Commercial and Marketing Director, said: “I am delighted that the club and 32Red have agreed to extend the partnership, which is excellent news for the continued commercial growth of the club. "32Red have supported our club for many years of our journey back to the pinnacle of Scottish football and our historic 55th league title. “They’ve been part of our journey both on the pitch and in the community and we are grateful for their fantastic support. "They are long-term partners and we hope to continue the successful, winning, relationship for many years to come. “As we embark on our historic 150th anniversary season and looking forward to UEFA Champions League football at Ibrox, it will be symbolic of the strength of our partnership that 32Red and Unibet will be on the front of our shirts’’ Rangers first agreed a sponsorship deal with 32Red ahead of their Championship winning campaign under the guidance of Mark Warburton as they completed their climb back to the top flight of Scottish football. Gerrard has now clinched a historic 55th league title this term and the association with the Kindred Group will continue in the coming seasons. Neil Banbury, UK General Manager, Kindred Group, said: “We are thrilled to be continuing our longstanding partnership with SPFL Champions Rangers – it’s been quite a journey over the last decade and we’re proud to have played our part in that. "It is a hugely exciting time to be involved with the club, as this current season has shown already. "More widely, we remain committed to reinventing the sports sponsorship model, so that it benefits the wider community. "That is why as part of this extended agreement with the club we will be renewing our support for the vital men’s mental health initiative, Team Talk.” Source - Glasgow Times Quote Link to post Share on other sites More sharing options...
SonicWill 797 Posted May 5, 2021 Share Posted May 5, 2021 Really disappointing that we're still going with betting companies. Makes us look like every other team and sends the wrong message, given the harm they do to society. Hopefully Government action will crack down on these companies being sponsors. BrotherTJ, ElBufalo20 and My Fathers Scarf 3 Quote Link to post Share on other sites More sharing options...
Popular Post theblueoysterbar 19,462 Posted May 5, 2021 Popular Post Share Posted May 5, 2021 51 minutes ago, SonicWill said: Really disappointing that we're still going with betting companies. Makes us look like every other team and sends the wrong message, given the harm they do to society. Hopefully Government action will crack down on these companies being sponsors. What harm does a betting company do to society? It's a free choice on whether to use them or not. Most people are in control of their vices. It's not to be blamed on them that some people aren't. You wanting a ban on brewers and distillers as well? born a blue nose, WATP84JRL, The Specky Forum Organiser and 12 others 15 Quote Link to post Share on other sites More sharing options...
bluenoz 30,287 Posted May 5, 2021 Share Posted May 5, 2021 3 hours ago, SonicWill said: Really disappointing that we're still going with betting companies. Makes us look like every other team and sends the wrong message, given the harm they do to society. Hopefully Government action will crack down on these companies being sponsors. I love to gamble. It is my choice and for the most part I don't spend what I can't afford. But I tend to agree with you. Advertising gambling where children are concerned or to addicts is not the coolest. However, you could extend that to alcohol and tobacco who have spent billions on different sports so it's never going to happen. You just have to accept it. Bluekev and My Fathers Scarf 2 Quote Link to post Share on other sites More sharing options...
pcbear 10,913 Posted May 5, 2021 Share Posted May 5, 2021 James Bisgrove would have been all over this getting the best £££ deal out there. BallochBear and Bluekev 2 Quote Link to post Share on other sites More sharing options...
esquire8 41,911 Posted May 5, 2021 Share Posted May 5, 2021 They must've offered up some major wedge this time for us to continue it. Though it's still a bit strange considering our increased reputation on the european stage where their sponsorship is all but null n void. Quote Link to post Share on other sites More sharing options...
Prso's headband 34,990 Posted May 5, 2021 Share Posted May 5, 2021 Disappointed with this tbh. Was a good chance to move on from betting and alcohol on the shirts. ElBufalo20, SonicWill, My Fathers Scarf and 1 other 4 Quote Link to post Share on other sites More sharing options...
eskbankloyal 19,446 Posted May 5, 2021 Share Posted May 5, 2021 Disappointed but in no way surprised. Very good at picking up tiny, immaterial partnerships but fails at the big one... again. ElBufalo20 1 Quote Link to post Share on other sites More sharing options...
chris182 6,186 Posted May 5, 2021 Share Posted May 5, 2021 12 minutes ago, eskbankloyal said: Disappointed but in no way surprised. Very good at picking up tiny, immaterial partnerships but fails at the big one... again. Do you have the figures or is this based on a preference that we didn't go back to 32 Red? Bluekev and VanVeenRangers 2 Quote Link to post Share on other sites More sharing options...
They Gnu 11,553 Posted May 5, 2021 Share Posted May 5, 2021 5 hours ago, theblueoysterbar said: What harm does a betting company do to society? It's a free choice on whether to use them or not. MOST PEOPLE are in control of their vices. It's not to be blamed on them that some people aren't. You wanting a ban on brewers and distillers as well? It’s the 80/20 thing 80% of alcohol is consumed by 20% of drinkers likewise 80% of bets laid by 20% of gamblers. So their business model is dependent on addicts Quote Link to post Share on other sites More sharing options...
graeme_4 33,996 Posted May 5, 2021 Share Posted May 5, 2021 31 minutes ago, eskbankloyal said: Disappointed but in no way surprised. Very good at picking up tiny, immaterial partnerships but fails at the big one... again. Do you actually know what the deal was and what it is now? chris182 1 Quote Link to post Share on other sites More sharing options...
TheFamousPigeon 9,352 Posted May 5, 2021 Share Posted May 5, 2021 Bring back McEwans Lager blaudrup, BridgeIsBlue, Bluekev and 1 other 4 Quote Link to post Share on other sites More sharing options...
JMac_88 310 Posted May 5, 2021 Author Share Posted May 5, 2021 Seems to be official now - https://www.Rangers.co.uk/article/Rangers-announce-multi-year-partnership-extension-with-32red/3e96tycaFQDJBQJGziSoj5 From Championship to Champions - Such a good slogan from Rangers for the 32Red deal, someone from our marketing team done well VanVeenRangers, Bluekev and graeme_4 3 Quote Link to post Share on other sites More sharing options...
ForeverAndEver 70,940 Posted May 5, 2021 Share Posted May 5, 2021 1 hour ago, TheFamousPigeon said: Bring back McEwans Lager Get him to fuck Bluekev and TamCoopz 2 Quote Link to post Share on other sites More sharing options...
ElBufalo20 7,822 Posted May 5, 2021 Share Posted May 5, 2021 Bit concerned that they keep using multi year deal rather than multi million pounds deal. Quote Link to post Share on other sites More sharing options...
Assegai 7,128 Posted May 5, 2021 Share Posted May 5, 2021 I'm sure I read on here that gambling was off shirts for next season? OhW 1 Quote Link to post Share on other sites More sharing options...
LoyalRanger86 281 Posted May 5, 2021 Share Posted May 5, 2021 7 hours ago, SonicWill said: Really disappointing that we're still going with betting companies. Makes us look like every other team and sends the wrong message, given the harm they do to society. Hopefully Government action will crack down on these companies being sponsors. Don't see what difference it makes, it doesn't make me bet with 32Red just because we've got their name on our tops Quote Link to post Share on other sites More sharing options...
The Godfather 70,782 Posted May 5, 2021 Share Posted May 5, 2021 Meh As always its not a fashion show. If that's the best deal on the table then that's what we have to take. No one was fussed when we were cutting about advertising shite beer for years. Bluekev and chris182 2 Quote Link to post Share on other sites More sharing options...
TheFamousPigeon 9,352 Posted May 5, 2021 Share Posted May 5, 2021 32 minutes ago, ForeverAndEver said: Get him to fuck 32Blue 1 Quote Link to post Share on other sites More sharing options...
RangersMedia 35,961 Posted May 5, 2021 Share Posted May 5, 2021 From a purely selfish point of view, unless we sell more unsponsored tops, more years of fucking pish. Quote Link to post Share on other sites More sharing options...
.Williamson. 81,469 Posted May 5, 2021 Share Posted May 5, 2021 No problem with this, not sure why anyone would have tbh MayboleLoyal_atb, Bluekev, Bears&Reds and 1 other 4 Quote Link to post Share on other sites More sharing options...
esquire8 41,911 Posted May 5, 2021 Share Posted May 5, 2021 48 minutes ago, Assegai said: I'm sure I read on here that gambling was off shirts for next season? They've not put through the legislation for it yet. Any deals before it has went through will be allowed to continue. OhW, RFC Eagle and Assegai 3 Quote Link to post Share on other sites More sharing options...
esquire8 41,911 Posted May 5, 2021 Share Posted May 5, 2021 8 minutes ago, psb07158 said: From a purely selfish point of view, unless we sell more unsponsored tops, more years of fucking pish. Something Castore has to do much better at this year. Unsponsored tops would far outsell the others if given a proper choice. SonicWill 1 Quote Link to post Share on other sites More sharing options...
JMac_88 310 Posted May 5, 2021 Author Share Posted May 5, 2021 We have been with the Kindred Group since 2014, although since Bisgrove came-in it has evolved slightly Unibet on the training wear and now Unibet on our Third Domestic Strip and whilst in europe competitions too. Which is another brand under the above company who also own 32Red. I would imagine 32Red would be paying a decent amount considering they are now with the Champions and will potentially have more exposure due to being in the Champions League. Bluekev 1 Quote Link to post Share on other sites More sharing options...
JMac_88 310 Posted May 5, 2021 Author Share Posted May 5, 2021 Quote Link to post Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.