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Rangers clinch new long-term shirt sponsorship with Kindred Group (32Red & Unibet)


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Rangers have clinched an extended shirt sponsorship deal with 32Red ahead of their Premiership title defence and return to the Champions League next term.

The new multi-year arrangement will see the partnership between Rangers and 32Red - which started seven years ago - become one of the longest-running deals in British football.

As part of the contract, 32Red will continue to host their 'Team Talk' initiative that uses Rangers as a platform for supporters to share their stories and discuss their mental health.

Boss Steven Gerrard took part in a Zoom call with fans last week as they spoke of their experiences during lockdown and explained how Team Talk had offered them support throughout the Covid pandemic.

Gerrard said: “Rangers and 32Red have been on a long journey together and I am delighted that our winning partnership is continuing.

"I was particularly heartened to hear that the vital Team Talk initiative will be continuing as a result of the new agreement.

“I recently took part in a really positive session and it is abundantly clear to me how much of a support network Team Talk provides to our fans.

"Today’s announcement is really positive news for everyone connected to the club.”

The 32Red logo will appear on Rangers' home and away kits next season as Gerrard's side look to regain their Premiership title, with the logo of Unibet set to appear on the third kit.

That brand will also be used on all kits in European competition as Rangers gear up for a crack at the Champions League qualifiers this summer following three impressive Europa League campaigns.

James Bisgrove, Commercial and Marketing Director, said: “I am delighted that the club and 32Red have agreed to extend the partnership, which is excellent news for the continued commercial growth of the club.

"32Red have supported our club for many years of our journey back to the pinnacle of Scottish football and our historic 55th league title.

“They’ve been part of our journey both on the pitch and in the community and we are grateful for their fantastic support.

"They are long-term partners and we hope to continue the successful, winning, relationship for many years to come.

“As we embark on our historic 150th anniversary season and looking forward to UEFA Champions League football at Ibrox, it will be symbolic of the strength of our partnership that 32Red and Unibet will be on the front of our shirts’’

Rangers first agreed a sponsorship deal with 32Red ahead of their Championship winning campaign under the guidance of Mark Warburton as they completed their climb back to the top flight of Scottish football.

Gerrard has now clinched a historic 55th league title this term and the association with the Kindred Group will continue in the coming seasons.

Neil Banbury, UK General Manager, Kindred Group, said: “We are thrilled to be continuing our longstanding partnership with SPFL Champions Rangers – it’s been quite a journey over the last decade and we’re proud to have played our part in that.

"It is a hugely exciting time to be involved with the club, as this current season has shown already.

"More widely, we remain committed to reinventing the sports sponsorship model, so that it benefits the wider community.

"That is why as part of this extended agreement with the club we will be renewing our support for the vital men’s mental health initiative, Team Talk.”

Source - Glasgow Times

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  • JMac_88 changed the title to Rangers clinch new long-term shirt sponsorship with Kindred Group (32Red & Unibet)
3 hours ago, SonicWill said:

Really disappointing that we're still going with betting companies. Makes us look like every other team and sends the wrong message, given the harm they do to society.

Hopefully Government action will crack down on these companies being sponsors.

I love to gamble. It is my choice and for the most part I don't spend what I can't afford.

But I tend to agree with you. Advertising gambling where children are concerned or to addicts is not the coolest.

However, you could extend that to alcohol and tobacco who have spent billions on different sports so it's never going to happen. You just have to accept it.

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5 hours ago, theblueoysterbar said:

What harm does a betting company do to society? It's a free choice on whether to use them or not.

MOST PEOPLE are in control of their vices. It's not to be blamed on them that some people aren't.

You wanting a ban on brewers and distillers as well?

It’s the 80/20 thing 80% of alcohol is consumed by 20% of drinkers likewise 80% of bets laid by 20% of gamblers. So their business model is dependent on addicts 

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F790AA3C-C62F-494D-843A-FD1A95493DFD.jpe

Seems to be official now - https://www.Rangers.co.uk/article/Rangers-announce-multi-year-partnership-extension-with-32red/3e96tycaFQDJBQJGziSoj5

From Championship to Champions - Such a good slogan from Rangers for the 32Red deal, someone from our marketing team done well :lol:

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7 hours ago, SonicWill said:

Really disappointing that we're still going with betting companies. Makes us look like every other team and sends the wrong message, given the harm they do to society.

Hopefully Government action will crack down on these companies being sponsors.

Don't see what difference it makes, it doesn't make me bet with 32Red just because we've got their name on our tops 

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We have been with the Kindred Group since 2014, although since Bisgrove came-in it has evolved slightly Unibet on the training wear and now Unibet on our Third Domestic Strip and whilst in europe competitions too. Which is another brand under the above company who also own 32Red.

I would imagine 32Red would be paying a decent amount considering they are now with the Champions and will potentially have more exposure due to being in the Champions League.

Bluekev likes this
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