Lynn 135 Posted November 10, 2009 Share Posted November 10, 2009 The one in dunfermline is full of gers stuff just as you walk in the door I've not been in there in ages but last time I struggled to find any Link to post Share on other sites More sharing options...
boydscores 0 Posted November 10, 2009 Share Posted November 10, 2009 As Wah sang The story of the Blues, and a sad story this JJb deal has turned out to be. The disadvantages the fans have faced over the deal are less severe than losing a job, but collectively could conceivably be seen as a bigger issue. On paper the deal is a good one for fans in the UK away from the west of Scotland. In theory a supporter in London, or Portsmouth or even Northampton, would have been able to walk into their local branch of JJB and be able to select from a range of Rangers branded goods. The reality has proven to be far from this ideal, with this summer's shirt release providing the single biggest incident of supporter inconvenience witnessed. It can be argued that far from increasing the average UK fan's ability to purchase goods away from Ibrox, the deal has made it worse, and it can further be added that without the improving on-line sales route, many fans would be unable to purchase any Rangers related products at all. This situation is in direct oposition to an exerpt taken from the annual report in 2006 (CEO) "The structure of the agreement will allow the Club to safeguard lucrative retail revenue in a challenging market whilst offering the fanbase greater choice and opportunity to purchase through increased availability in the UK and internationally" The fans of any club are its beating heart and as such should be at the front of anybody's thoughts while considering topics of this nature. We, as Rangers fans are badly let down by this deal, it has seen our family name weakened in the marketplace and left many with fewer options when considering purchases. We are fiercely proud of our loyalty, and I am firmly of the belief that JJB have exploited this fact - secure in the knowledge that they will reach certain targets without having to make any real form of commitment to the brand. They know that most will still buy the shirts regardless of any inconvenience and that certain levels of income are possible for little or no cash outlay. This attitude has undoubtedly weakened the Rangers name and as noted earlier, we have to seriously hope that once the deal has ran its course, we are not left in a position of extreme weakness in the marketplace. Link to post Share on other sites More sharing options...
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