Shows the financial mess we are in if we need to have that level of success every year just to break even. Not that we're below the level, but as a business model if you start relying on it, then you can get seriously f***ed if it doesn't materialise - just look at Leeds Utd!!!
Also, the only ones that will end up paying through the nose for this is us, the fans, in season tickets, food, souvenirs and one-off match tickets. Can't believe we charge £35 a game for UEFA games yet other clubs abroad only charge £20 - where does SDM get off charging as much - bearing in mind the extra cost of traveliing midweek and missing work, etc, he shoudl be bringing these charges down!!!