Our finances aren't as bad as people would have you believe.
It's more to do with the fact the could be this bad if we don't take these measures. We are operating at the ends of our means, so spending money now and then say next season, we have a bad season, administration could become a reality! However as it stands, we're pretty safe from this IMO.
In a (warped logic) sense the pressure is off a bit, we want to win the title, but don't absolutely need to win the title. Celtic aren't going for 5 in a row. We've bought ourselves a bit of time to get our house in order, and we've secured Champions League money for this season, whilst budgeting for the possibility of no CL income next season.
incase nobodies said this david murray is the 2nd richest person in scotland worth 700+ million now surely he could dip in and give us 10 million or something.