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This is a bit of a lazy effort I think. A Killers song + classic sporting clips of sportsman like Derek Redmond.

Agreed.

It's a very uninspired advert.

Compare that to the Guy Ritchie campaign.

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I'd agree with the above, it's a pretty lazy advert compared to some of their recent numbers. However you can't deny that it has a certain powerful emotional aspect to it, it plays on power, victory, defeat, humiliation... all things we can relate to. Its very clever in that respect.

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