It’s a balance. Decent youth set up (Patterson) decent scouting (Diamonde) and selling assets (Goldson, Souter, Lammers, Matondo for example)
there’s players that you can’t give away in a lucky bag so they need moved on at the end of their contract (Wright, Barisic, Lundsram) freeing up wages.
I’m not saying it’s easy btw, but it’s harder to win stuff when you’re flogging your best players.