I have said many times on here that they used their control of the press to bum themselves up, but now I’m convinced that somewhere along the line they forgot they had a team pumping out positive stories about themselves whilst promoting anti Rangers stories (sandcastles etc), they began without substance to believe their own hype, not realising they issued the missives in the first place to their pigs in the press, who lapped up the slurry, but, who were actually blind mice who could not see the wood for the trees and in turn the press fell for the same drivel.
At the same time we began a fight back, which admittedly had its fits and starts, but overall the change was coming, they (as we all know) never saw it coming, I hope in the future that every person at Rangers is taught this salutary lesson in hubris, so we never make the mistake of complacency, ever.