It's down to a complete lack of understanding of the passion and hatred that drives this fixture.
Their lot has Scott Brown leading them who understands it perfectly. And then his neddy minions like Griffiths and Rogic who fall in line and thrive on winding us up. We have Kenny Miller who looks like he doesn't give a fuck anymore.
Simply said, we have no players like that. We have players that applaud and hug them after them trampling us at home, then have no issue with them and their fans dancing on our home ground celebrating each victory that further distances us from our last league win over them.
Until we get some Souness', Gough's and Brown's in our squad, we'll continue to bend over and touch our toes every time we meet them.
Fucking sickens me.