Brackley Bluenose 4,479 Posted June 24, 2017 Share Posted June 24, 2017 Interesting piece about the expected turnover through merch sales. Really presses home how hamstrung we were with the previous arrangement, unbelievable how we were ever put in that mess. Great news and what's more, I've even taken out all the adverts for the moaning bastards amongst you! ? RANGERS could bank up to £5 million from the sale of replica strips and official merchandise in the coming season after successfully renegotiating their controversial retail deal with Sports Direct. The Ibrox club will also be able to substantially increase their income in the future as a result of tens of thousands of supporters increasing the exposure of both their sponsors and kit manufacturers. Those were the confident predictions from Dr Peter Rohlmann, one Europe’s foremost experts on football shirt sales, as Rangersfans cleaned out the shelves in official stores and other affiliated outlets. Dr Rohlmann, whose PR Marketing firm advises the Football Association, German Football Association and German Football League on how to maximise their income from replica strips, has been monitoring the situation at the Glasgow club with great interest. Rangers have been operating at a substantial annual loss as a result of their stand-off with the firm owned by Mike Ashley and have had to rely on soft loans - which will be converted into shares at a later date - from wealthy fans Dave King, George Letham, Douglas Park and George Taylor in order to stay afloat. Followers of the Ladbrokes Premiershipclub had been boycotting shirt sales in protest at the prohibitive terms of the agreement – the club made just 4p for every £1 spent – which the current regime inherited from their predecessors when they seized control at an EGM two years ago. However, Club 1872, the biggest supporters’ group and the fifth largest shareholders in the Rangers International Football Club, called it off on Wednesday after the club announced they had been able to replace the existing seven year deal with a new 12 month contract on far more favourable terms. Dr Rohlmann, who has been described as a “pioneer of scientific research and analytical consulting in the field of sports merchandising” and has conducted some ground-breaking research into this area in recent years, believes they will reap rich rewards as a result of the development. “I am not surprised that leaving the bad contractual situation behind has meant that Rangers supporters are returning to the stores and market place in to order to buy Rangers products again,” he said. “The reason is pretty simple - their purchases are supporting their beloved club again and not a strange person or company. Furthermore, there is an increased appetite to buy actual Rangers merchandise due to the boycott in the last years. “Under normal circumstances, with good sporting success, no off-field turbulence and so on, I would expect Rangers to achieve profits from retail sales of nearly £5 million within one year. This amount will come from the sale of replica strips and other merchandise. But I would estimate that about 30 to 40 per cent should be due to club jerseys.” Dr Rohlmann continued: “It is instructive to look at what Celtic’s income from merchandising is. The Parkhead club’s official half yearly accounts in the last season, in the 2016/17 campaign, ending on December 31, 2016, show that merchandise sales were up 16 per cent to £8.7 million. “This includes all of their retail, wholesale as well as mail order and online activities. But that is not outright profit. In the previous fiscal year, ending June 2016, their merchandising increased in turnover by £0.898 million, or 7.7 per cent, to £12.577 million. Ultimately, Rangers will be hoping to generate the same sort of results.” Given that Rangers posted a loss of £3.3 million in the last financial year – half of what they did in their previous financial results - and required to King, Park, Letham and Taylor to part with just under £3.75 million to keep them going, the new retail deal is a hugely significant development. Dr Rohlmann, however, feels that the benefits for Rangers will be more than just monetary and will help to create a greater affinity between supporters and their club. That is something which has been noticeably absent in recent years Asked how important shirt sales are to football clubs in the modern game, he said: “They are nothing without them. Official match shirts are the most important merchandise item for all football clubs in the world their kit supplier, too. No article can give more identity to the fans and create more closeness with their club. Quote Link to post Share on other sites More sharing options...
Bruno's Manbun 2,631 Posted June 24, 2017 Share Posted June 24, 2017 Where is this from? Quote Link to post Share on other sites More sharing options...
Courtyard Bear 41,357 Posted June 24, 2017 Share Posted June 24, 2017 Does he means sales figures or profit? Theres a big difference, the fact he looks at them would make me think its sales as the mhanks actual retail makes a loss but is boosted with a 6mill a season shirt deal. Quote Link to post Share on other sites More sharing options...
Brackley Bluenose 4,479 Posted June 24, 2017 Author Share Posted June 24, 2017 1 minute ago, 55Bear said: Where is this from? Herald mate Quote Link to post Share on other sites More sharing options...
Bruno's Manbun 2,631 Posted June 24, 2017 Share Posted June 24, 2017 1 minute ago, Brackley Bluenose said: Herald mate Decent read. I've heard contradicting accounts of how much of a difference the retail new retail deal will make, but the important thing is it's the beginning of getting back to where in terms of retail, and it will make a difference thats for sure. Just hope after next season we can kick MA out once and for all and partner up with another retailer. Quote Link to post Share on other sites More sharing options...
M4XGERSBF3 240 Posted June 24, 2017 Share Posted June 24, 2017 Orange away shirt and that will increase ten fold Quote Link to post Share on other sites More sharing options...
Bad Robot 21,394 Posted June 24, 2017 Share Posted June 24, 2017 24 minutes ago, Brackley Bluenose said: Herald mate Also evening times where the comments from the obsessed bheasts demonstrate how beelin they are ? Quote Link to post Share on other sites More sharing options...
BRITNEY IS NOT FEELING IT 8,293 Posted June 24, 2017 Share Posted June 24, 2017 Thought it was a paltry 7p in the pound we were getting before this new deal and not a measly 4p as it says in the article. Anyway onwards n upwards with this new deal as long as it's giving us plenty £££££££££ Quote Link to post Share on other sites More sharing options...
Bruno's Manbun 2,631 Posted June 24, 2017 Share Posted June 24, 2017 4 minutes ago, BRITNEY IS NOT FEELING IT said: Thought it was a paltry 7p in the pound we were getting before this new deal and not a measly 4p as it says in the article. Anyway onwards n upwards with this new deal as long as it's giving us plenty £££££££££ Tomato tomato Doesn't really have the same connotation when its written down Quote Link to post Share on other sites More sharing options...
gj923 1,457 Posted June 24, 2017 Share Posted June 24, 2017 Well he mentions banking 5 million and then mentions their income but does not go into detail anything about actual profit or the difference in set up or anything So pretty much a pointless article Quote Link to post Share on other sites More sharing options...
Perth_Campsie_Ger 18,032 Posted June 24, 2017 Share Posted June 24, 2017 1 hour ago, OhW said: Is that a dig at lionbrand? They will be going bust lol hope the greedy cunts are sat on a load of stock Quote Link to post Share on other sites More sharing options...
craigrfcc 265 Posted June 24, 2017 Share Posted June 24, 2017 Sales would rocket... we can but dream Quote Link to post Share on other sites More sharing options...
Courtyard Bear 41,357 Posted June 24, 2017 Share Posted June 24, 2017 3 hours ago, OhW said: So you didn't even read it. Aye I did, obviously you didn't. He talks about profit of 5 mill for us then sales of 8.7mill for the mhanks. Profits and sales are two different things entirely, considering most retail outlets struggle to get 10% profits on total sales does he really think Rangers are going to have a turnover of 50mill in retail to achieve a profit of 5mill. The mhanks retail sales may have been up, but they struggle to make a profit from straight retail and rely on the 6mill a season from their shirt deal with New Balance. So aye I did read. ?? Quote Link to post Share on other sites More sharing options...
FSM 20,892 Posted June 24, 2017 Share Posted June 24, 2017 We needed a "pioneer of scientific research and analytical consulting in the field of sports merchandising" to tell us that if we sell a lot of shirts then we'll make a lot of money? Quote Link to post Share on other sites More sharing options...
Perth_Campsie_Ger 18,032 Posted June 24, 2017 Share Posted June 24, 2017 47 minutes ago, FSM said: We needed a "pioneer of scientific research and analytical consulting in the field of sports merchandising" to tell us that if we sell a lot of shirts then we'll make a lot of money? Think we need one of those to work out why you have gone missing from the OT Quote Link to post Share on other sites More sharing options...
tazzabear 9 Posted June 24, 2017 Share Posted June 24, 2017 5 hours ago, Courtyard Bear said: Does he means sales figures or profit? Theres a big difference, the fact he looks at them would make me think its sales as the mhanks actual retail makes a loss but is boosted with a 6mill a season shirt deal. The article states "banked". I reckon this means nett profit. Quote Link to post Share on other sites More sharing options...
Courtyard Bear 41,357 Posted June 24, 2017 Share Posted June 24, 2017 4 minutes ago, tazzabear said: The article states "banked". I reckon this means nett profit. Then he is including any shirt deal in that amount and not just retail profit. Quote Link to post Share on other sites More sharing options...
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