The amount they can give will go up as much as it will go down, so this should balance out. The real threat to it's credibility is someone like Paul Murray heading up a campaign for part-ownership. Many fans will be put off by whoever tries to be the face of it. I reckon it would take Sir Walter himself to pull it off. Another thing I think will play a part is the current lack of a target sum. If someone could add up the money we would need to achieve x, y and z then it might help motivate people to reach the target. I know the target would be arbitrary, but these pledge drive's often benefit from some kind of end-goal. As a previous poster mentioned, it really depends how dire things get. To be honest I think the best way to drum up extra cash is to provide a Rangers alternative to things people already spend their money on. For example, Any bands that are bluenoses should play a festival at Ibrox. Ex-players should sign special edition shirts and photos for sale. They should also sell their old personal memorabilia at auction. We should have glamour friendlies. An e-commerce site should be set up geared directly to American customers buying merch. We should send Boca/Edu/Bedoya over to America to promote a kids fitness program or something on talk-shows. I'd buy Rangers bread and milk if I could!