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Sports Direct Arena Mk II! Ashley in bid to rename Rangers' iconic Ibrox stadium

By Charles Sale

PUBLISHED:22:45, 28 November 2012| UPDATED:22:46, 28 November 2012

Newcastle owner Mike Ashley is understood to be in negotiations with Rangers for naming rights to the Glasgow club’s iconic Ibrox Stadium.

The proposed deal would lead to one of football’s most famous stadiums, which opened in 1899, being renamed the Sports Direct Arena to promote Ashley’s sports retail empire.

Rangers have been exploring image rights deals since the Charles Green-led consortium took over the troubled club last June, shortly before they were demoted to the Third Division.

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What's in a name: Mike Ashley is in talks over the naming rights of Ibrox

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However, any move to rename the stadium is certain to anger many Rangers fans, even given the club’s financial plight.

Indeed, many would never acknowledge Ibrox being called anything else.

Ashley caused fury on Tyneside a year ago by renaming Newcastle’s own historic St James’ Park as the Sports Direct Arena, to showcase the branding opportunities to potential naming rights partners.

But Newcastle reverted back to St James’ Park last month in a bid to appease growing supporter concern about another re-naming —to the Wonga Arena — after a new £32million shirt sponsorship deal was signed with the controversial short-term loan company who charge huge interest.

Now, despite that setback, the opportunity to have his company name on an even more world-renowned football venue greatly appeals to Ashley, who is expanding his Sports Direct business in Scotland.

Read more: http://www.dailymail.co.uk/sport/football/article-2240043/Newcastle-owner-Mike-Ashley-plans-rename-Ibrox-CHARLES-SALE.html#ixzz2DYtHlHnb

Follow us: @MailOnline on Twitter | DailyMail on Facebook

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Sports Direct Arena Mk II! Ashley in bid to rename Rangers' iconic Ibrox stadium

By Charles Sale

PUBLISHED:22:45, 28 November 2012| UPDATED:22:46, 28 November 2012

Newcastle owner Mike Ashley is understood to be in negotiations with Rangers for naming rights to the Glasgow club’s iconic Ibrox Stadium.

The proposed deal would lead to one of football’s most famous stadiums, which opened in 1899, being renamed the Sports Direct Arena to promote Ashley’s sports retail empire.

Rangers have been exploring image rights deals since the Charles Green-led consortium took over the troubled club last June, shortly before they were demoted to the Third Division.

article-0-12017A89000005DC-884_468x286.jpg

What's in a name: Mike Ashley is in talks over the naming rights of Ibrox

article-0-04CB3C84000005DC-846_306x423.jpg

However, any move to rename the stadium is certain to anger many Rangers fans, even given the club’s financial plight.

Indeed, many would never acknowledge Ibrox being called anything else.

Ashley caused fury on Tyneside a year ago by renaming Newcastle’s own historic St James’ Park as the Sports Direct Arena, to showcase the branding opportunities to potential naming rights partners.

But Newcastle reverted back to St James’ Park last month in a bid to appease growing supporter concern about another re-naming —to the Wonga Arena — after a new £32million shirt sponsorship deal was signed with the controversial short-term loan company who charge huge interest.

Now, despite that setback, the opportunity to have his company name on an even more world-renowned football venue greatly appeals to Ashley, who is expanding his Sports Direct business in Scotland.

Read more: http://www.dailymail.co.uk/sport/football/article-2240043/Newcastle-owner-Mike-Ashley-plans-rename-Ibrox-CHARLES-SALE.html#ixzz2DYtHlHnb

Follow us: @MailOnline on Twitter | DailyMail on Facebook

The Wonga Arena.............fucking hell.

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I think Ashley had it all planned at Newcastle.

Change name, major fans outcry, great publicity for his company.

Then get wonga mob to pay top dollar to change it back to st James park which got them equally big publicity so a major corporate win all round.

Was thinking he would try the same with us at some point knowing the media reporting on his connections to the club.

No surprise this at all to me but.

HE CAN FUCK OFF IMO.

It's a corporate game now, we are just paying customers.

Very sad if I am right but no great shock if proved correct.

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We'll always call it Ibrox. I was more upset when they stuck sponsors on the shirts.

In fact that's so accepted now that people buy the shirt with the scabby sponsors logo even when they do not have to.

"Money, get away

Get a good job with more pay and you're okay

Money, it's a gas

Grab that cash with both hands and make a stash

New car, caviar, four star daydream,

Think I'll buy me a football team..."

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