CooperSF 5,792 Posted July 8, 2020 Share Posted July 8, 2020 Link to post Share on other sites More sharing options...
Ace 3,556 Posted July 8, 2020 Share Posted July 8, 2020 Logos & crests evolve all the time, not only across football. Look at Juventus, Barcelona & Bayern The latter, in particular 1938-45, kind of needed to. Its not uncommon & the alteration to ours isn't particularly radical. The fact it's not the only change in our branding, colour schemes, fonts (designed exclusively for RFC use), motifs etc along with the launch of our newly designed website which includes all the new branding. A fresh design to portray a fresh approach from the club, a message to all our stakeholders, current & future, that the club has changed its approach. Link to post Share on other sites More sharing options...
Bluekev 43,934 Posted July 8, 2020 Share Posted July 8, 2020 4 minutes ago, Ace said: Logos & crests evolve all the time, not only across football. Look at Juventus, Barcelona & Bayern The latter, in particular 1938-45, kind of needed to. Its not uncommon & the alteration to ours isn't particularly radical. The fact it's not the only change in our branding, colour schemes, fonts (designed exclusively for RFC use), motifs etc along with the launch of our newly designed website which includes all the new branding. A fresh design to portray a fresh approach from the club, a message to all our stakeholders, current & future, that the club has changed its approach. I notice the swastika design didn't last long 😂😂 Link to post Share on other sites More sharing options...
bluenoz 30,836 Posted July 8, 2020 Share Posted July 8, 2020 14 minutes ago, CooperSF said: A sign he is staying? Hope so. Link to post Share on other sites More sharing options...
DMax399 3,704 Posted July 8, 2020 Share Posted July 8, 2020 I’m a lot more interested in how we perform on the pitch. I’m not really fussed about minor adjustments to the badge. Link to post Share on other sites More sharing options...
MVRanger 2,630 Posted July 8, 2020 Share Posted July 8, 2020 It looks like a prototype of the current one i.e. a more garish, and amateurish version. No doubt some designers were paid a fortune as well. If it's not broken don't fix it is my motto for this kind of thing. Link to post Share on other sites More sharing options...
Sket 13,610 Posted July 8, 2020 Share Posted July 8, 2020 Dumbed down is the best way to describe it. Link to post Share on other sites More sharing options...
esquire8 42,726 Posted July 8, 2020 Share Posted July 8, 2020 22 minutes ago, CooperSF said: You can see the small print at the bottom "...to sign for an EPL team." Link to post Share on other sites More sharing options...
esquire8 42,726 Posted July 8, 2020 Share Posted July 8, 2020 16 minutes ago, Bluekev said: I notice the swastika design didn't last long 😂😂 What happened in 1945 I wonder? 😂 Fucking despise Bayern as a club btw. Link to post Share on other sites More sharing options...
Ace 3,556 Posted July 8, 2020 Share Posted July 8, 2020 23 minutes ago, Sket said: Dumbed down is the best way to describe it. I think sharpened is a better term. The Lion Rampant in our previoys ceest was a bit of a blob, it's now been cleaned & polished IMO. However, its been decided thats what we're doing & as most folk say, to us fans its really about what happens on the pitch, this is background noise (to us). I do like that we are fine tuning things & sort of future proofing us for the years to come. Link to post Share on other sites More sharing options...
The Ibrox Derry 8,904 Posted July 8, 2020 Share Posted July 8, 2020 Our crest should read "The Rangers Football Club" Just my opinion Link to post Share on other sites More sharing options...
Essandoh 21,208 Posted July 8, 2020 Share Posted July 8, 2020 50 minutes ago, esquire8 said: What happened in 1945 I wonder? 😂 Fucking despise Bayern as a club btw. Strong Jewish history too so I’d take that crest as a massive ‘fuck you’ from the Nazis As well as, you know, the other stuff Link to post Share on other sites More sharing options...
Essandoh 21,208 Posted July 8, 2020 Share Posted July 8, 2020 1 hour ago, Ace said: Logos & crests evolve all the time, not only across football. Look at Juventus, Barcelona & Bayern The latter, in particular 1938-45, kind of needed to. Its not uncommon & the alteration to ours isn't particularly radical. The fact it's not the only change in our branding, colour schemes, fonts (designed exclusively for RFC use), motifs etc along with the launch of our newly designed website which includes all the new branding. A fresh design to portray a fresh approach from the club, a message to all our stakeholders, current & future, that the club has changed its approach. The JJ Juventus one will always be terrible. A crest for the suits, not the football fans. Link to post Share on other sites More sharing options...
The Ibrox Derry 8,904 Posted July 8, 2020 Share Posted July 8, 2020 I'm sure I've seen a badge from the 40s or 50s that says "Aye Ready"......... Meaning Always Ready. Link to post Share on other sites More sharing options...
born a blue nose 90,771 Posted July 8, 2020 Share Posted July 8, 2020 Makes us more marketable. I’m all for it. Couldn’t even make out what team it was without tilting your head tbh Link to post Share on other sites More sharing options...
esquire8 42,726 Posted July 8, 2020 Share Posted July 8, 2020 Link to post Share on other sites More sharing options...
Robmc1 4,741 Posted July 8, 2020 Share Posted July 8, 2020 It’s done now and if I’m honest there is nothing about the update to offend, in fact when you log in to the new modernised Rangers website it looks good imo. We have far more important matters this coming season that to worry about minor changes a a club crest. I personally won’t be loosing any sleep over this... Link to post Share on other sites More sharing options...
The Ibrox Derry 8,904 Posted July 8, 2020 Share Posted July 8, 2020 We are officially registered as "The Rangers Football Club" This is what should be on our badge. Quite poor that the marketing men have missed this important point. Who do you support? The Rangers. Where are you going? To see The Rangers I never just say Rangers Link to post Share on other sites More sharing options...
The Ibrox Derry 8,904 Posted July 8, 2020 Share Posted July 8, 2020 4 minutes ago, esquire8 said: This effort was way better than that stupid shield Leeds United have got. They should go back to the smiley face of the 1970s. Man city got shot of their Lazio eagles type affair, for a more retro look. Link to post Share on other sites More sharing options...
BridgeIsBlue 66,606 Posted July 8, 2020 Share Posted July 8, 2020 "Tavernier is ready". Link to post Share on other sites More sharing options...
LaudrupsPatrickBoots 13,510 Posted July 8, 2020 Share Posted July 8, 2020 New crest is bad enough without seeing all of the cringeworthy shite the club is bombarding us with on social media. Pictures of the crest and players photoshopped on "landmarks" all over the city, "people make Rangers" photoshopped on to the old college building and then there's this shit... See instead of worrying about a crest maybe get a wee bit of maintenance done in the stadium because that looks fucking rank. Link to post Share on other sites More sharing options...
The Ibrox Derry 8,904 Posted July 8, 2020 Share Posted July 8, 2020 My Dad used to say "Aye Ready" Link to post Share on other sites More sharing options...
peter huistra 1,740 Posted July 8, 2020 Share Posted July 8, 2020 1 minute ago, The Ibrox Derry said: My Dad used to say "Aye Ready" Yes it was very popular expression before a game . Link to post Share on other sites More sharing options...
King Jela 20,361 Posted July 8, 2020 Share Posted July 8, 2020 Terrible. Looks cheap as fuck. Link to post Share on other sites More sharing options...
Don54 25,517 Posted July 8, 2020 Share Posted July 8, 2020 34 minutes ago, The Ibrox Derry said: We are officially registered as "The Rangers Football Club" This is what should be on our badge. Quite poor that the marketing men have missed this important point. Who do you support? The Rangers. Where are you going? To see The Rangers I never just say Rangers This Link to post Share on other sites More sharing options...
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