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Cinch inform SPFL of early exit over Rangers dispute.


Loyal72

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From The Times:

SPFL seek new title sponsor as cinch activate early exit clause in wake of Rangers dispute

The Scottish Professional Football League is looking for a new title sponsor from next season onwards after cinch pulled the plug on its current deal

The online car company signed a five-year contract with the SPFL in 2021 which gave them the option to exit after three seasons. cinch have decided to exercise that clause and will cease its association with Scottish football two years early at the end of the current campaign.

The decision follows a major confrontation involving Rangers which saw the Ibrox club argue that the SPFL contract with cinch had compromised their own pre-existing arrangement with coach firm Park’s of Hamilton – owned by former chairman Douglas Park.

Rangers refused to display the cinch branding around their stadium or conduct media interviews in front of the cinch logo. The matter went to court and the deal was revised last year to proclude Rangers from any obligation to display cinch advertising.

The dispute ended in July this year with Rangers securing an apology from the SPFL and a contribution towards its legal costs.

Neil Doncaster, SPFL chief executive, said: “cinch has been an excellent sponsor for the SPFL and has been clear on the significant boost to its brand awareness from our partnership. We will, of course, ensure that cinch continues to enjoy the many benefits of its sponsorship of the cinch SPFL for the rest of what promises to be a hugely exciting league campaign.

“The passion, drama and excitement of the SPFL has played a leading role in driving cinch’s considerable brand growth in Scotland and across the rest of the UK. Working closely with Scottish Football Marketing, we will now begin the process of securing a new title sponsor for next season and beyond, and anticipate strong interest from businesses which recognise the unique value of partnering with Scotland’s premier football competition.”

Robert Bridge, chief customer officer of cinch, commented: “Over the past three years, cinch has become the UK's leading online used car business and built a household brand with awareness of over 85%. Its successful partnership with the SPFL has been an important contributor to this achievement. As cinch looks to the future, its marketing focus is evolving to ensure continued success and growth.”

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13 minutes ago, Blue Nosed Babe said:

We assert our legal rights, we tell Doncaster about our contract BEFORE he made the Cinch deal yet he ignores it and does the deal anyway.

And he is still in a job????

WTF!!!!

Unreal, and then there's morons having a go at us! Then the SPFL tried to break their own rules to put the shit through.

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6 minutes ago, SkylineBlue said:

The rest of the clubs in our league have absolutely no desire for change. They're happy to accept the incompetence in exchange for whatever scraps fall from the table of shitty deals,that undersell our league, that Doncaster makes.

Well considering it will cost £800k to sack the man, I can see why they ain't doing that.

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3 minutes ago, Hadron Collider said:

This now begs the question, who will be the next league sponsor though? 

Go without one considering the peanuts cinch were paying anyway. Probably find more sponsorship money outwith if you don't have another sponsor tagged along with the entire league.

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12 minutes ago, esquire8 said:

Go without one considering the peanuts cinch were paying anyway. Probably find more sponsorship money outwith if you don't have another sponsor tagged along with the entire league.

It's why the Premier League doesn't have a sponsor tbh, they couldn't attract one that would give the sort of funds they were looking for.

Instead they went without and got improved TV deals, selling to multiple broadcasters etc.

The era of things being sponsored by one thing only are sort of dwindling and a bit in the past now.

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6 minutes ago, Loyal72 said:

It's why the Premier League doesn't have a sponsor tbh, they couldn't attract one that would give the sort of funds they were looking for.

Instead they went without and got improved TV deals, selling to multiple broadcasters etc.

The era of things being sponsored by one thing only are sort of dwindling and a bit in the past now.

Championship clubs sacrificing £50-60k a year car dealership sponsorships because of the £15k a year they get from the spfl via cinch. Just go without.

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1 hour ago, Loyal72 said:

 

Robert Bridge, chief customer officer of cinch, commented: “Over the past three years, cinch has become the UK's leading online used car business and built a household brand with awareness of over 85%. Its successful partnership with the SPFL has been an important contributor to this achievement. As cinch looks to the future, its marketing focus is evolving to ensure continued success and growth.”

These people make me proper sick ..... Three poxy years ?...... What about the over a century of all leagues in Scotland that our Club's support alone has helped with indirect sponsorship then?

Come here and get what they wanted and the first time they are rightfully challenged .... they run like the wind ..... good riddance.

But blame The Rangers for spoiling it all ..... that sounds so familiar ....:vomit::

🇬🇧

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